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2006 (December) Roundtables: Marketing and UBIT

December, 2006 - Grantee Roundtables: "Marketing" and "UBIT"

Great Bay hosted two small roundtable discussions for grantees at the Wentworth by the Sea Hotel on December 7th, the day before our annual conference. The topics were "Marketing" and "UBIT (Unrelated Business Income Taxes)."

For "Marketing - Much More than a Sales' Pitch," CJ Conrad, Founding Director of AxonDM (Axon Design and Marketing), kicked off the discussion which focused on Image and Strategic Communication. Lively debate followed on best ways to create an organization’s image – taking into consideration mission, principles, and goals – to build visual and verbal messages that are uncommonly effective.

The second roundtable "UBIT-What You Need to Know" was guided by Joy V. Riddell, Esq., of McDonald & Kanyuk. This discussion included the various ways in which the IRS and its often seemingly inimical rulings can impact your revenue-generating initiatives.

Information on both these subjects can be found in Great Bay's online Learning Center.